Yes, yes. We know. You’ve heard that question a thousand times before. Couldn’t we come up with something more original? The thing is, though you might have seen the question, chances are you never really answered it.
Yes, yes. We know. You’ve heard that question a thousand times before. Couldn’t we come up with something more original? The thing is, though you might have been asked the question, chances are when you tried to answer it you ended up answering the different but similar question, ’How can I describe my target audience?’
These questions might appear superficially the same, but you can’t substitute one for the other. I can describe my target audience as 35 years old, male and European without actually ever touching upon who they are. It’s like that cocktail party question ’what do you do?’ which rarely leads to a conversation that touches upon who you are.
In the same way,aiming your website at the audience outlined by your question ’How can I describe my target audience?’ will make your website feel superficial. How is focusing on somebody’s age ever going to motivate them to buy my product?
Instead, what we need to build is an actual psychological profile. What are their likes, worries, concerns and interests? What keeps them up at night? Why do they get up in the morning?
Looking at that, it’s easy to see why people substitute the one question for the other, no? It’s hard to figure these things out. Much easier to list their education level and their likely occupation.
And yet, it’s totally worth building that psychological profile. Because with it in hand, you can both target and motivate your audience. You’ll be able to find them where they ’live’, draw them to your website and interest them in what you’re offering.
There are multiple routes to building a psychological profile.
Do this a couple of times and you can start building a profile. This will be immensely helpful going forward. How exactly? Well, for that, we’ll need to answer the question:
How do I use my target audience profile to make my website better?
Reach out and talk to us about your business or idea. It could be the start of something powerful.
Write to us, connect.